Hiring your first ops leader as a scaling retail brand
When to hire your first ops leader at a scaling D2C brand, plus the title, comp band, equity, screening tests, and onboarding plan that make the hire stick.
scaling d2c
Wholesale versus D2C: when retail brands should add channels
Most retail brands do not choose between wholesale and D2C, they sequence them. This guide shows when to add a channel based on unit economics and cash, not vanity volume.
Retail margin structure: the P&L every D2C founder must master
Most D2C brands die with a healthy gross margin and an empty bank account. Here is the line-by-line P&L and the four margin layers that decide whether you survive.