Anatomy of a viral retail campaign in 2026
A retail campaign goes viral when a scroll-stopping hook meets a platform-ready format and a buyable product. Here is how to engineer and repeat it in 2026.
social commerce
How Gen Z uses TikTok as a product search engine
For many Gen Z and millennial shoppers, product research now starts in the TikTok search bar, not Google. Here is how that ranking works and what wins discovery.
Live shopping in the West: what finally works
Western live shopping spent five years failing to copy China. In 2026 the formats that convert look nothing like Taobao Live: shorter, replay-first, and built on creator trust rather than discount pressure. Here is what works and what to budget.
Working with micro-influencers without wasting budget
Most micro-influencer spend leaks through bad vetting, vague briefs, and untracked links. Here is how 2026 retailers structure deals, measure incremental sales, and scale only what proves out.
TikTok Shop for retail brands: the 2026 playbook
TikTok Shop turned influencer social commerce into a checkout. The 2026 playbook for retail brands: setup, fee math, affiliate tactics, and live selling done right.