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Elena Rossi

Elena Rossi reports on European retail and consumer brands from Milan. She covers the EU single market, cross-border commerce, and the continent's fashion and grocery sectors, with particular attention to how regulation shapes what shoppers see and pay.

What changed in temu for retail teams in 2026

April 30, 2026 by Elena Rossi
temu changes 2026

E-commerce deep dive: What changed in temu for retail teams in 2026.

Pop-up retail explained as a brand growth lever

September 10, 2026April 27, 2026 by Elena Rossi
pop up retail brand growth

Retail deep dive: Pop-up retail explained as a brand growth lever.

Tools and vendors for warehousing & inventory in 2026

April 26, 2026 by Elena Rossi
warehousing and inventory tools 2026

Logistics deep dive: Tools and vendors for warehousing & inventory in 2026.

How small retailers should choose a location

September 9, 2026April 24, 2026 by Elena Rossi
small retailer location choice

Retail deep dive: How small retailers should choose a location.

Choosing a WMS for a growing retail brand without overpaying

June 7, 2026April 22, 2026 by Elena Rossi
choose wms growing retail

Logistics deep dive: Choosing a WMS for a growing retail brand without overpaying.

How Temu is rewriting the rules of low-price e-commerce

May 24, 2026April 18, 2026 by Elena Rossi
temu low price ecommerce

E-commerce deep dive: How Temu is rewriting the rules of low-price e-commerce.

Brick and mortar retail in 2026 is not dead, just different

September 5, 2026April 16, 2026 by Elena Rossi
brick mortar 2026

Retail deep dive: Brick and mortar retail in 2026 is not dead, just different.

Brick and mortar retail in 2026 is not dead, just different

May 29, 2026April 16, 2026 by Elena Rossi
brick mortar 2026

Retail deep dive: Brick and mortar retail in 2026 is not dead, just different.

Tools and vendors for main street in 2026

July 18, 2026April 14, 2026 by Elena Rossi
main street tools 2026

Local Retail deep dive: Tools and vendors for main street in 2026.

How retail brands earn AI assistant recommendations

May 24, 2026April 12, 2026 by Elena Rossi
ai assistant recommendations

Marketing deep dive: How retail brands earn AI assistant recommendations.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C