Corporate and bulk gift card sales: margins, discounts and B2B channels
Corporate gift card sales are an underused B2B channel. This covers discount ladders, distributors and the risks worth pricing in.
Digital Marketing & SEO
Digital marketing strategy for retailers: SEO, AIO, paid ads, email, and influencer marketing.
Measuring AI assistant referrals in GA4 and your order data
AI assistant traffic hides inside direct and referral buckets. Here is how to isolate it and judge it fairly.
An AI crawler policy for retailers: GPTBot, search bots and scrapers
Blocking every AI crawler removes you from AI shopping answers. Here is how to decide crawler by crawler.
Agentic checkout: what a store must enable before agents can buy
Letting an agent complete a purchase is a payments and fraud project, not a marketing one. Here is the requirement list.
Product feeds for AI shopping agents: the fields that decide inclusion
AI agents drop products they cannot verify. These are the feed fields that decide inclusion and how to audit yours.
Agentic commerce: preparing your store for AI shopping agents
Pillar guide: how AI shopping agents discover, evaluate and purchase products, and the store-side work that decides whether you are included.
Why agentic commerce settles on retailer-controlled checkout by the 2026 holidays: 3 signals
Signals point to agentic commerce settling on a retailer-controlled, reroute-to-store model by holiday 2026, with retailers as merchant of record rather than universal in-chat agent checkout. A prediction falsifiable at Cyber Week and in Q4 earnings.
Why food-delivery commerce media goes offsite in H2 2026: three signals
DoorDash’s new global ad platform, The Trade Desk poaching Uber’s ad chief, and a $4bn-plus run rate point one way: delivery apps are about to sell their order data into the open web. Expect offsite commerce media to surface as a named growth driver on Q3 2026 earnings calls, before year-end.
Why retail media and the independent DSP layer converge before year-end 2026: 3 signals
Three signals from the past month, an executive hire, a $1bn-plus acquisition and a new measurement standard, point to retail media and the independent DSP layer merging in H2 2026. Expect The Trade Desk to brand a commerce-media offering and at least one more retail media network to buy or bind a DSP before year-end.
A New Ranking Scores Retailers on One Question: Can AI Agents Shop Your Store?
A new industry benchmark landed this week that grades retailers on a single, increasingly urgent question: can an AI shopping agent actually find, read, and …