Product feed optimization: titles, attributes and the errors that kill Shopping ads
A Shopping campaign can only bid on what the feed describes. Most underperformance traces back to titles and missing attributes.
Digital Marketing & SEO
Digital marketing strategy for retailers: SEO, AIO, paid ads, email, and influencer marketing.
Measuring incrementality in retail ads: geo tests and holdouts on a small budget
Every ad platform grades its own homework. A holdout test is the cheapest way to find out what your ads actually added.
Performance Max for retailers: asset groups, feeds and the control you have
Performance Max is not a black box so much as a box with the labels removed. Most of the control that remains sits in your product feed.
Why retail media in-housing accelerates before Q2 2027: 3 earnings signals
Second-quarter results from three separate ad tech companies point the same way: the bundled managed-service layer of retail media likely keeps contracting through Q1 2027. Expect at least two more top-100 US or European retailers to disclose a move off managed service before the end of that quarter.
Using internal site search data as your best keyword research source
Shoppers tell you what they want in your own search box. Mining that log finds gaps that keyword tools never surface.
Out-of-stock and discontinued products: what to do with the URL
Out of stock is not the same as gone forever, and the SEO handling differs. Here is the decision tree that keeps the equity.
Product variant URLs and SEO: canonicalize, index or block
Variant URLs either build long-tail traffic or bloat your index. The deciding factor is whether people search for the variant.
Corporate and bulk gift card sales: margins, discounts and B2B channels
Corporate gift card sales are an underused B2B channel. This covers discount ladders, distributors and the risks worth pricing in.
Measuring AI assistant referrals in GA4 and your order data
AI assistant traffic hides inside direct and referral buckets. Here is how to isolate it and judge it fairly.
An AI crawler policy for retailers: GPTBot, search bots and scrapers
Blocking every AI crawler removes you from AI shopping answers. Here is how to decide crawler by crawler.