Agentic checkout: what a store must enable before agents can buy
Letting an agent complete a purchase is a payments and fraud project, not a marketing one. Here is the requirement list.
Digital Marketing & SEO
Digital marketing strategy for retailers: SEO, AIO, paid ads, email, and influencer marketing.
Product feeds for AI shopping agents: the fields that decide inclusion
AI agents drop products they cannot verify. These are the feed fields that decide inclusion and how to audit yours.
Agentic commerce: preparing your store for AI shopping agents
Pillar guide: how AI shopping agents discover, evaluate and purchase products, and the store-side work that decides whether you are included.
Why agentic commerce settles on retailer-controlled checkout by the 2026 holidays: 3 signals
Signals point to agentic commerce settling on a retailer-controlled, reroute-to-store model by holiday 2026, with retailers as merchant of record rather than universal in-chat agent checkout. A prediction falsifiable at Cyber Week and in Q4 earnings.
Why food-delivery commerce media goes offsite in H2 2026: three signals
DoorDash’s new global ad platform, The Trade Desk poaching Uber’s ad chief, and a $4bn-plus run rate point one way: delivery apps are about to sell their order data into the open web. Expect offsite commerce media to surface as a named growth driver on Q3 2026 earnings calls, before year-end.
Why retail media and the independent DSP layer converge before year-end 2026: 3 signals
Three signals from the past month, an executive hire, a $1bn-plus acquisition and a new measurement standard, point to retail media and the independent DSP layer merging in H2 2026. Expect The Trade Desk to brand a commerce-media offering and at least one more retail media network to buy or bind a DSP before year-end.
A New Ranking Scores Retailers on One Question: Can AI Agents Shop Your Store?
A new industry benchmark landed this week that grades retailers on a single, increasingly urgent question: can an AI shopping agent actually find, read, and …
Retail Media Hits $71 Billion in 2026, and the Real Fight Is Who Can Run It
US retail media ad spend is on pace to hit $71.09 billion in 2026, up roughly 18% from last year, and almost all of the …
Why a second retail media network is likely to buy into connected TV before year-end 2026: 3 signals
The June 2026 rush into connected TV, led by Walmart’s Vibe.co deal and Amazon’s shoppable Samsung ads, points to a clear next step: a second major US retail media network is likely to announce a CTV consolidation move before year-end 2026.
Why in-store retail media becomes the H2 2026 battleground: 3 signals
Three signals from the last month point to in-store retail media measurement, not off-site, as the decisive battleground. Expect another top-tier US retailer to move before Q4 2026 earnings wrap.