Retail media networks: should you advertise on Amazon and beyond
Retail media now tops $140B in spend. Here is how retailers decide which networks to buy, how much budget to allocate, and how to measure incremental ROAS.
Olivia Bennett
How private label discount brands undercut national brands
Consumer Trends deep dive: How private label discount brands undercut national brands.
Live shopping in the West: what finally works
Western live shopping spent five years failing to copy China. In 2026 the formats that convert look nothing like Taobao Live: shorter, replay-first, and built on creator trust rather than discount pressure. Here is what works and what to budget.
What to do in the first six hours of a retail PR crisis
Brands deep dive: What to do in the first six hours of a retail PR crisis.
Working with micro-influencers without wasting budget
Most micro-influencer spend leaks through bad vetting, vague briefs, and untracked links. Here is how 2026 retailers structure deals, measure incremental sales, and scale only what proves out.
How retailers can sponsor schools and sports without it feeling fake
Local Retail deep dive: How retailers can sponsor schools and sports without it feeling fake.
Returns and reverse logistics: the part of retail nobody likes
Logistics deep dive: Returns and reverse logistics: the part of retail nobody likes.
Warehouse automation in 2026 for SMB retailers
Logistics deep dive: Warehouse automation in 2026 for SMB retailers.
How retail companies issue guidance and why analysts care
News deep dive: How retail companies issue guidance and why analysts care.