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Marketing Campaigns

Notable retail marketing campaigns, creative work, and breakthrough advertising in commerce.

Inside an integrated retail campaign across TV, social and store

June 15, 2026April 25, 2026 by Oliver Bramley
integrated retail campaign

Brands deep dive: Inside an integrated retail campaign across TV, social and store.

When a retail campaign goes viral by accident: the postmortem

April 23, 2026 by Tyler Brooks
viral retail campaign

Brands deep dive: When a retail campaign goes viral by accident: the postmortem.

The most effective Super Bowl retail ads of the past decade

April 21, 2026 by Tyler Brooks
super bowl retail ads

Brands deep dive: The most effective Super Bowl retail ads of the past decade.

Holiday retail campaigns: what separates good from forgettable

April 20, 2026 by Aisha Williams
holiday retail campaign

Brands deep dive: Holiday retail campaigns: what separates good from forgettable.

How retail marketing campaigns are built from brief to launch

May 24, 2026April 18, 2026 by Sarah Mitchell
retail campaign brief

Brands deep dive: How retail marketing campaigns are built from brief to launch.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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Copyright © 2026 shopappy.com

  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C