Why the US grocery loyalty relaunch wave points to a retail-media data grab: 3 signals
A cluster of US grocery loyalty relaunches in June 2026, from Lidl Plus to Kroger Rewards, looks less like a discount play and more like a first-party-data land grab. Signals point to the loyalty wave converging with retail media before the 2026 holidays, with more relaunches likely by year-end.